How To Avoid Your Client’s Crazy Buying Process
You have a certain sales process and steps that work best specifically for your company. However, your potential client wants you to follow their process that just commoditizes everybody and compares you against all the wrong vendors. In this video, I share steps you...What Should Be In Your Sales Presentation?
Instead of giving a pitch about your products and services the next time you present to somebody, here is a different approach that your client or prospective customer would find valuable. Explore all the latest Same Side Selling videos and subscribe to Same Side...Want To Rise Above The Competition?
Nobody likes to be treated like a commodity or seen as just another product. In this video, discover how by asking the right questions to your client you can shift the client’s focus from price to value and quickly rise above the competition. Explore all the...
Arms-Length Procurement May Not Save You Money
Nobody wants to overpay for something. In fact, we’d all like to get the most for our money. But, some of the approaches to save money for your business might actually cost you money, and you might not realize it.

Instead Of Focusing On Your Competition, Try This
In the 2012 Olympics in London, Le Clos beat Phelps by five one-hundredths of a second to win the 200-meter butterfly. Over the past four years, Le Clos and Phelps have taken a different approach to competition – and in those approaches you’ll find valuable lessons for your business.