In this episode, I talk about the best approach to use during that initial contact with someone. It could be with an inbound inquiry, an outbound call with a potential client, or someone you’re connecting with via networking opportunity. I share how to avoid the biggest mistake that is incredibly common during initial contact situations – it’s known as prematurely pitching your product and service.

Listen and Discover

  • Why prematurely pitching your product and service only repels a potential customer.
  • How to avoid sounding like a stereotypical salesperson during the initial contact.
  • A method to determine whether or not a potential customer has a problem that you’re good at solving, that they feel is worth solving.
  • The Same Side Pitch – follow this idea of Entice, Disarm, and Discover.
  • And much more…



What’s On Your Mind

As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact Ian.


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