“First and foremost, clarify your own noble purpose for customers. Do it at the top of the organization. If you’re not doing it at the top of the organization, sellers need to do it for themselves. How do we make a difference to clients?” – Lisa Earle McLeod

Lisa Earle McLeod is an expert in motivating and leading organizations. She helps organizations accelerate revenue growth, increase competitive differentiation and ignite emotional engagement with a customer-driven methodology called Noble Purpose. She’s the author of several books, my favorite being Selling With Noble Purpose and also Leading With Noble Purpose.

Research shows that organizations with a noble purpose bigger than money outperformed the market by over 350%. In fact, salespeople who sell with a noble purpose, whose intention is to improve the lives of their customers, outsell target focus salespeople.

On this episode, Lisa shares the steps you can take to start selling with noble purpose when coming out of a crisis. Lisa and I share so many views in common. I think you’ll really enjoy this discussion

Listen and Discover

  • The greatest misconception about selling when coming out of a crisis.
  • What customers learn while in isolation.
  • Why focusing on quotas simply won’t drive results.
  • And much more…

Episode Resources


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As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact Ian.

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