“Every presentation should call somebody into action. It should call them to do something.”  

-Dustin Mathews

So you’ve gotten over your fear of public speaking and want to present your ideas in a way that will captivate and motivate an audience to take action. What do you do first?

My guest today is going to explain how to turn drab presentations into a powerful ones that move people to buy your products, book your services and support your ideas. He’s developed a 5-part system that will help you prepare for and dominate your next sales presentation.

Today I talk with Dustin Mathews, founder of the Speaking Empire and co-author of The No B.S. Guide To Powerful Presentations. Dustin is a celebrity author who has contributed to and written several best-selling books, and speaks to audiences around the world.

He and I talk about the biggest mistakes speakers make when presenting their ideas, and why so many procrastinate crafting their big talks.

“They wait till the last minute…and they’re trying to put their slides together or think about what they’re going to talk about,” Dustin says. “People put this ungodly pressure on themselves to pull something off, which means they’ve got all this stress and they’re not in the right state.”

Today, we talk specifically about ways to prepare for and approach a presentation so that it accomplishes what you set out to do.

“Start with the end in mind,” Dustin says. “Every presentation should call somebody into action.”

I know you’re going to love this discussion, and you’re going to learn a ton from Dustin Mathews on this edition of Grow My Revenue!

Listen to this episode and discover:

  • The biggest mistakes speakers make and how to overcome them
  • How to conquer your fear of presenting in public
  • Why you should always start with the end in mind
  • The 5 core principles of winning presentation
  • And so much more…

Episode Overview

Dustin Mathews is a direct response marketer known for his unique ability to transform businesses and brands. He is the author of multiple books, including the No B.S. Guide To Powerful Presentations which he co-authored with international speaker and marketing expert Dan S. Kennedy.

As the cofounder of Speaking Empire, Dustin teaches sales professionals, speakers and corporate executives how to package and present their expertise so they can impact more people.

“Remember it’s not about you, it’s about them and the value that you’re supposed to give to them,” Dustin says.

In this episode, Dustin talks about:

  • Why it’s good to ‘reverse-engineer” your talks and presentations
  • 5 core components of a powerful presentation
  • Why stories are important to include in your speeches
  • How to set up an offer and nail the close

“As you’re delivering content, you’re delivering value,” Dustin says. “The important thing is, you want to make the close irresistible. You want to put together an offer that they say, ‘Wow. How can I not take action on this?

Tune in for all of these nuggets of wisdom, and more, on today’s Grow My Revenue with Dustin Matthews.


Speaking Empire web site
Email Dustin Matthews
Learn more about Dustin’s book, No B.S. Guide To Powerful Presentations

Also Sponsored By:


Check out John Ruhlin’s new book Giftology. John is a brilliant guy, and his book is sure to be an instant bestseller.

THANKS, Dustin

If you enjoyed this session with Dustin Matthews let him know by clicking on the link below to send him a quick message on LinkedIn or Twitter:

twitterClick here to thank Dustin Matthews on Twitter
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What’s On Your Mind

As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.